The impact of user-generated content on intention to select a travel destination

The purpose of this study is to investigate the impact user-generated content (UGC) on intention select a travel destination (ISTD) in context that Internet users passively access travel-related UGC. paper further examines mediating role desire visit (DVTD), image, attitude toward visiting (AVTD), and envy. This developed theoretical model basic existing literature empirical studies consumer behavior An online questionnaire was used organize research, structural equation (SEM) method employed test data 407 respondents. results suggest passive UGC (PAU) positively influences ISTD, DVTD, AVTD, Destination image significantly impacts ISTD. envy affect mediate relationship between PAU enriches research by contributing predictive influence process exposure user’s background tourism industry.